Through an intensive and collaborative partnership, we created the brand identity and website for both the Presidential Transition and the new White House—creating a clear and forward-driven narrative linking the Biden-Harris campaign to the Biden-Harris era of government. The WhiteHouse.gov project won two 2021 Webby Awards for Government & Civil Innovation.
Marking The Transition
We worked closely with the Biden-Harris presidential transition team to establish the goals for the Presidential Transition brand: It needed to feel grounded in the iconography of American government, while at the same time mark a distinct and more dignified shift in leadership. It needed to feel instantly familiar — built around the Presidential seal — but also modern and digital-first.