A job made for us
Recognizing the urgency of the refugee crisis and the unique opportunity the private sector has to improve the lives of refugees around the globe, Tent began scaling their team and internal resources. Their network of corporate partners had grown from 1 to 70 in just two years, and they were ready to take the next steps. To support that strategic growth, we were brought on as a partner in taking their vision, communications goals, and core messaging and transform them into a fully realized brand identity and digital presence.
When we first met with the Tent team it became clear that they struggled with some common issues that face quickly-growing organizations. Their visual brand was no longer aligned with their mission and they managed a confusing set of tools and systems that did a disservice to their work and users. While they had incredible stories of success around the globe, an impressive list of partners, and a clear vision for the future, they needed help translating that into a visual brand, creative assets, and a website that communicated that success and inspired others to join.