Advocating for domestic workers
ROMA / NDWA
Winner of two Golden Globes and three Oscars, ROMA partnered with the National Domestic Workers Alliance and Participant Media to create a website that shares domestic workers’ reactions to the film, and helps them receive fair benefits and compensation.
ROMA & the National Domestic Workers Alliance
In ROMA, Oscar winner Alfonso Cuarón delivers a vivid, emotional portrait of a domestic worker, Cleo, which asks us to explore how we can make a difference for the women who care for our families and our homes: the real-life Cleos everywhere. Domestic workers face low pay, rampant sexual harassment, and a lack of benefits. The National Domestic Workers Alliance advocates for the rights of domestic workers and helps them get standard employment benefits and fair compensation.
NDWA and Participant Media approached Wide Eye to create a website that captures the essence of the film ROMA in telling the stories of real life domestic workers. Wide Eye was faced with the challenge of creating a visually compelling narrative landing page that fused the stunning look and feel of the film with the National Domestic Workers brand, all on a highly accelerated timeline to coordinate a launch in time for the Golden Globes.