We had the honor of collaborating with NARAL Pro-Choice America to revamp their brand and bring their digital presence into the 21st century. Facing an unprecedented political atmosphere, NARAL brought us on to help ensure the organization would be equipped for a new era of member mobilization. As an almost 50-year-old organization, NARAL Pro-Choice America knew it was time to update their visual brand and digital program to optimize for action and engagement.
The previous NARAL website was outdated and difficult to use. Content was getting lost in a cluttered homepage and their old CMS made it too time-intensive to update. Despite a growing cohort of younger activists getting involved, the site was not responsive and didn’t reflect their offline brand and membership. Our challenge was to modernize NARAL and create a distinct look and feel that would speak to their new audiences.