End Gun Violence
March For Our Lives
Sparked by a tragedy and organized by student leaders, March For Our Lives harnesses the power of young people to advocate for gun violence prevention.
Building from a moment to a nationwide movement
What started as the largest single-day gun violence protest grew into a small organization of student leaders ad. But they needed an evolved brand and powerful organizing tools to run voter registration campaigns, build a nationwide network of student-led chapters, and push for a bold policy agenda on the national scale.
Wide Eye partnered directly with the founding students of March For Our Lives to further develop a brand that represented their new phase of activism and then translated that into an action-oriented website with custom advocacy tools to help them scale their organizing efforts and eventually contribute to the highest percentage of youth voter turnout ever in 2018. Wide Eye continues to collaborate with March For Our Lives as a strategic partner.
BRANDING & VISUAL DESIGN
A bold brand for an ambitious new phase of activism
Wide Eye inherited the logo used for the March, but there was huge need for a design system, and to build the website from a simple sign-up form into a hub of information and action. Wide Eye stayed true to the vision behind the student-created logo, and used it as a launching point for a broader design system that could support the ambitious plans for growth.
We created a visual system and designed and developed a new website that helped their supporters get involved, learn about their bold policy agenda, follow along their voter registration bus tour, and register to vote. The principle of letting the student’s energy and passion lead – has guided our strategic and creative work with them since.
For the design of the member portal site, built off of the main site, we used the same style guide elements. The focus was to have an organized, clean look so that it would function more efficiently as a resource and information hub versus a storytelling tool.
BRANDING & VISUAL DESIGN
A bold brand for an ambitious new phase of activism
Wide Eye inherited the logo used for the March, but there was huge need for a design system, and to build the website from a simple sign-up form into a hub of information and action. Wide Eye stayed true to the vision behind the student-created logo, and used it as a launching point for a broader design system that could support the ambitious plans for growth.
We created a visual system and designed and developed a new website that helped their supporters get involved, learn about their bold policy agenda, follow along their voter registration bus tour, and register to vote. The principle of letting the student’s energy and passion lead – has guided our strategic and creative work with them since.
For the design of the member portal site, built off of the main site, we used the same style guide elements. The focus was to have an organized, clean look so that it would function more efficiently as a resource and information hub versus a storytelling tool.
Chapter lookup tool
Harnessing the power of student organizers
In order to build off of the success of the 2018 March For Our Lives in Washington D.C., the student founders needed to create a distributed network of youth organizers to harness the power of their nationwide supporter base online and give organizers the tools to digitally organize for change in their communities and on the national scale. Wide Eye developed an extensive tool that allowed supporters to look up chapters near their home or school to get involved, or to create their own chapter. This feature has empowered March For Our Lives to grow their membership immensely and increased actions online.
Member portal
An online headquarters for a nationwide network of chapters
As more local chapters started up, March For Our Lives needed a centralized hub for communication and resources with the local chapters and student leaders. Wide Eye worked directly with high school and college students through collaborative workshops and exercises to map out the most user-friendly resources for their content. Based on these insights, we developed a member login portal where chapter leaders could view exclusive messaging and resources, manage events, and work directly with their regional organizers, and where chapter members could easily view resources and get involved with events.
Since launch, March For Our Lives has used the chapter platform to continue to strengthen its chapter network.
2020 Election
Getting Out the Vote
Through a strategic partnership with MFOL, Wide Eye has created custom landing pages and storytelling tools to drive members towards targeted actions. The site was built on WordPress to make it easy to sustain and grow over time. Over the past two years, we’ve collaborated on digital engagement and marketing campaigns, hosted online petitions, voter engagement tools, and more.
Ahead of the 2020 general election, Wide Eye designed and developed a one-stop page for students to register, find their polling place, and make a plan to vote. Utilizing embedded forms and external databases, the UX was designed for users to get all of their questions answered easily on one page. The Plan to Vote page was widely distributed by influencers and members, becoming the most viewed page on the site leading up to the election.
Animation
Visualizing the organization’s impact
Following an unprecedented year in 2020, we created a custom landing page to highlight the incredible organizing work that the March For Our Lives team accomplished. Because our goal was to streamline users to download the full report, we designed and developed a simple but highly-engaging landing page. On screen animations glide down the page as users scroll, taking them directly to each piece of content and ultimately, the closing call to action. The standalone page became a unique platform for March For Our Lives to differentiate themselves among other organizations and communicate their impact to donors.
Location based action
Peace Without Policing
To support March For Our Lives newest campaign, Peace Without Policing, we designed and built a custom website page that explains the goals of the campaign and encourages people to get involved. The bulk of the page, and the main call to action section, is the location-based action blocks which are customized based on the user’s zip code. These actions include things like joining the welcome call, participating in a book club, and recruiting others on social media. This uniquely branded website page has become a hub of information and action for the Peace Without Policing campaign.
“Wide Eye brings a powerful, creative team that works with us collaboratively to create a beautiful web experience. As a young person in this industry, Wide Eye has helped me understand what true digital excellence looks like through their work.”
Matthew Hogenmiller, Digital Manager / March For Our Lives
The Results
The original March For Our Lives website launch was a phenomenal success, and each microsite and additional project has served to amplify that success. As a team, we are incredibly proud of the work March For Our Lives is doing and collaborative partnership our two organizations have developed.