Living Standard needed a strategic partner to give their new brand identity a strong online presence. Through a highly collaborative process, Wide Eye worked with Living Standard’s creative team to expand on their primary brand palette and existing brand assets in a way that allows for digital versatility and expansion.
Living Standard needed a way to impactfully convey the story of their unique mission to users as they arrive on the home page. As a brand new organization with limited content at the onset of the project, the challenge became clear. How do we create a storytelling landing page that will create intrigue and yet be scalable as the organization’s impact grows? After careful creative research and UX planning, we came up with a highly interactive concept with an almost cinematic feel that would capture users’ attention, and generate a strong list of sign ups that the organization could leverage for future initiatives.