Since 1991, the Victory Fund & Institute have been known for electing and training thousands of LGBTQ+ leaders to positions of all levels of government, in the U.S., and abroad.
They sought out Wide Eye as a partner to guide their stakeholders and board to an aligned articulation of their brand story, and the visual translation of that story to critical and varied audiences.
Victory’s legacy and story of impact created a beautiful brand foundation. Their clear north star, building the power and capabilities of LGBTQ+ leaders, kept them focused and successful for decades. They are one of the only organizations solely focused on LGBTQ+ representation in government.
However, their brand didn’t tell or visualize this impact story. Their name was vague and the landscape flooded with dozens of emerging or existing “Victory Funds” in the political space. Further, their name and identity lacked a clear tie to the LGBTQ+ community, at the heart of their work, leaving their values and mission unclear to critical audiences.