The Economic Security Project advances bold ideas, like Guaranteed Income, in order to transform our economy and build economic power for all Americans. They believe in an America where everyone has the freedom and stability to thrive. More than just a think-tank or advocacy organization, they work from the grassroots to the grasstops to get policymakers and everyday thought leaders excited about transformative policy ideas. They find people best situated to create change and help them mobilize through grants, collaborations, research, and campaigns.
Our team collaborated with the Economic Security Project to create brand new visual identities and websites for both their c3 and c4 nonprofits. Our shared aim was to design a brand that could feel as at home in a state legislature as a community gathering; official but also authentic.
The Economic Security Project had reached a level of maturity where their initial visual brand and online presence (designed at their founding in 2016) no longer matched the energy of their ideas. They were newly seeking ways to reach out to growing, changing audiences through both their c3 and c4 – aiming to build a more sophisticated digital communications strategy. And, they needed a dramatically updated digital presence that could both tell their story simply and show off their on-the-ground and legislative work and achievements.