Shining a Light
Accountable
A refreshed brand and new website to fight corruption and ensure accountability in government.
Building power for people, not corporations or special interests
Overview
Accountable.US is a nonpartisan organization that shines a light on corporations and special interests that too often wield unchecked power and influence in Washington and beyond. Centered in the belief that every American deserves a government supporting their interests and accountable to their citizens, Accountable.US conducts investigations and brings attention to corruption and abuse of power. Their findings help to create an economy that works for everyone, a democracy that functions, and a sustainable environment for future generations.
The Challenge
Accountable.US needed a website that demonstrated their legacy and expanding leadership in anti-corruption, as well as, a refreshed brand identity that helped attract the attention of policymakers and funders in a crowded, pro-democracy space. In a sea of red, white and blue organizations, Accountable.US was seeking a refined brand, a strong digital content strategy, and a more efficient and modern website that featured their new, strategic areas of focus: economy and tech, right-wing corruption, voting rights, energy and environment.
The Solution
Wide Eye created a progressive, hard-hitting, and credible brand that positioned Accountable.US as the “VICE NEWS” of government and corporate watch dogs. Using an editorial feel and bright color palette for “spotlights” on wrongdoing, the refreshed visual identity was deliberately non-traditional. The site highlights their relentless work to preserve and protect democracy and call out wrongdoing, featuring a narrative homepage and a scrolling ticker to highlight “breaking” news and recent wins. It is also built with flexibility and ease for updating and expanding content.
The Solution
Wide Eye created a progressive, hard-hitting, and credible brand that positioned Accountable.US as the “VICE NEWS” of government and corporate watch dogs. Using an editorial feel and bright color palette for “spotlights” on wrongdoing, the refreshed visual identity was deliberately non-traditional. The site highlights their relentless work to preserve and protect democracy and call out wrongdoing, featuring a narrative homepage and a scrolling ticker to highlight “breaking” news and recent wins. It is also built with flexibility and ease for updating and expanding content.
The Impact
Accountable.US is a powerful brand that empowers everyday Americans to be informed of corruption and demand necessary change.